@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Playfair+Display:ital,wght@0,500;0,600;0,700;1,500;1,600&display=swap');

:root{--plum:#6f2945;--plum-dark:#421325;--gold:#caa34b;--gold-soft:#f0dfb7;--ink:#171316;--paper:#fffdf9;--cream:#f5efe6;--rose:#ead9df;--muted:#71686d;--line:#d8cec5;--white:#fff;--red:#a92b35;--display:'Playfair Display',Georgia,serif;--body:'DM Sans',Arial,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:16px;line-height:1.6}a{color:inherit}button,a{touch-action:manipulation}.wrap{width:min(1180px,calc(100% - 40px));margin:auto}.urgency{background:var(--ink);color:#fff;text-align:center;padding:11px 20px;font-size:.76rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase}.urgency b{color:var(--gold-soft)}.urgency{display:flex;justify-content:center;align-items:center;gap:10px 28px;flex-wrap:wrap}.urgency a{color:var(--gold-soft);text-decoration:none;border-bottom:1px solid rgba(240,223,183,.5);padding-bottom:1px}.urgency a:hover{color:#fff;border-color:#fff}
.nav{position:sticky;top:0;z-index:50;background:rgba(255,253,249,.95);backdrop-filter:blur(12px);border-bottom:1px solid var(--ink)}.navin{min-height:78px;display:flex;align-items:center;justify-content:space-between;gap:20px}.brand-lockup{display:flex;align-items:center;gap:12px;text-decoration:none;min-width:0}.tle-mark{font-family:var(--display);font-size:1.36rem;font-weight:700;white-space:nowrap}.tle-mark em{color:var(--plum);font-style:italic}.brand-star{color:var(--gold);font-size:1rem}.brand-lockup img{display:block;width:146px;height:42px;object-fit:contain;object-position:left center}.navlinks{display:flex;align-items:center;gap:25px}.navlinks a{text-decoration:none;font-size:.76rem;text-transform:uppercase;letter-spacing:.12em;font-weight:700}.navlinks a:hover{color:var(--plum)}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:50px;padding:13px 24px;background:var(--plum);border:1px solid var(--plum);color:white;text-decoration:none;text-transform:uppercase;letter-spacing:.1em;font-size:.78rem;font-weight:700;transition:.2s}.btn:hover{background:var(--ink);border-color:var(--ink);transform:translateY(-2px)}.btn.ink{background:var(--ink);border-color:var(--ink)}.btn.ink:hover{background:var(--plum)}.btn.outline{background:transparent;color:var(--ink);border-color:var(--ink)}.btn.outline:hover{color:#fff;background:var(--ink)}
.hero{overflow:hidden;border-bottom:1px solid var(--ink)}.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;min-height:710px}.hero-copy{padding:80px 64px 76px 0;display:flex;flex-direction:column;justify-content:center}.eyebrow{font-size:.76rem;letter-spacing:.22em;text-transform:uppercase;font-weight:700;color:var(--plum);margin-bottom:22px}.hero h1{font-family:var(--display);font-size:clamp(3.4rem,6.4vw,6.25rem);line-height:.92;letter-spacing:-.05em;margin:0 0 28px;max-width:900px}.hero h1 em{color:var(--plum);font-weight:500}.hero .lead{font-size:clamp(1.06rem,1.7vw,1.32rem);max-width:720px;margin:0 0 30px;color:#3d363a}.hero .micro{font-size:.8rem;color:var(--muted);margin-top:14px}.hero-story{min-height:710px;position:relative;overflow:hidden;background:var(--plum-dark);color:white;border-left:1px solid var(--ink)}.hero-story video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:56% center}.story-shade{position:absolute;inset:0;background:linear-gradient(180deg,rgba(23,19,22,.02) 30%,rgba(23,19,22,.9) 100%)}.story-label{position:absolute;left:28px;right:28px;top:28px;padding:14px 16px;border-left:3px solid var(--gold);background:rgba(23,19,22,.72);backdrop-filter:blur(8px)}.story-label span{display:block;color:var(--gold-soft);font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;font-weight:700}.story-label strong{display:block;font-family:var(--display);font-size:1.3rem;margin-top:2px}.story-steps{position:absolute;left:28px;right:28px;bottom:28px;display:grid;gap:8px}.story-step{display:flex;align-items:center;gap:12px;background:rgba(255,253,249,.94);color:var(--ink);padding:11px 13px;border:1px solid rgba(255,255,255,.65);box-shadow:5px 5px 0 rgba(35,6,18,.32);animation:storyPulse 9s infinite}.story-step:nth-child(2){animation-delay:3s}.story-step:nth-child(3){animation-delay:6s}.story-step>span{width:30px;height:30px;display:grid;place-items:center;border:1px solid var(--gold);color:var(--plum);font-size:.7rem;font-weight:700}.story-step strong,.story-step small{display:block}.story-step strong{font-size:.83rem}.story-step small{font-size:.69rem;color:var(--muted)}@keyframes storyPulse{0%,28%{transform:translateX(0);border-color:var(--gold);opacity:1}34%,100%{transform:translateX(7px);border-color:rgba(255,255,255,.65);opacity:.78}}
.hero-panel{background:var(--plum);color:white;padding:48px 38px;display:flex;flex-direction:column;justify-content:center;position:relative;overflow:hidden}.hero-panel:before{content:'STUDIO';position:absolute;right:-18px;top:28px;writing-mode:vertical-rl;font-family:var(--display);font-size:5.5rem;line-height:1;color:rgba(255,255,255,.07);font-weight:700}.stack{display:grid;gap:10px;position:relative}.stack-card{background:var(--paper);color:var(--ink);border:1px solid rgba(255,255,255,.5);padding:17px 18px;display:flex;align-items:center;gap:13px;box-shadow:8px 8px 0 rgba(35,6,18,.28)}.stack-card:nth-child(2),.stack-card:nth-child(4){margin-left:24px}.num{width:32px;height:32px;display:grid;place-items:center;border:1px solid var(--gold);color:var(--plum);font-weight:700;font-size:.78rem;flex:none}.stack-card strong{display:block;font-size:.9rem}.stack-card span{font-size:.78rem;color:var(--muted)}
.stripe{background:var(--gold);border-bottom:1px solid var(--ink)}.stripe-in{display:grid;grid-template-columns:repeat(5,1fr)}.stripe span{padding:15px;text-align:center;border-right:1px solid rgba(23,19,22,.25);font-size:.72rem;font-weight:700;text-transform:uppercase;letter-spacing:.12em}.stripe span:last-child{border:0}
section{padding:92px 0;border-bottom:1px solid var(--line)}.section-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:70px}.kicker{font-size:.75rem;letter-spacing:.2em;text-transform:uppercase;font-weight:700;color:var(--plum)}h2{font-family:var(--display);font-size:clamp(2.4rem,5vw,4.8rem);line-height:1.03;letter-spacing:-.035em;margin:10px 0 25px}h2 em{color:var(--plum);font-weight:500}.lede{font-size:1.13rem;color:#41393e;max-width:720px}.big-quote{font-family:var(--display);font-size:clamp(2rem,4vw,3.8rem);line-height:1.08;border-left:5px solid var(--gold);padding-left:28px;margin:0}.pain-list{border-top:1px solid var(--ink);margin-top:35px}.pain-row{display:grid;grid-template-columns:46px 1fr;padding:18px 0;border-bottom:1px solid var(--line);align-items:start}.pain-row b{color:var(--plum)}
.dark{background:var(--ink);color:white}.dark .kicker{color:var(--gold)}.dark .lede{color:#d8ced3}.flow{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid #6b6066;margin-top:46px}.flow-card{padding:27px 23px;border-right:1px solid #6b6066;min-height:210px}.flow-card:nth-child(4n){border-right:0}.flow-card:nth-child(n+5){border-top:1px solid #6b6066}.flow-card .n{font-family:var(--display);font-size:2.1rem;color:var(--gold)}.flow-card h3{margin:25px 0 7px;font-size:1rem}.flow-card p{color:#c9bdc3;font-size:.9rem;margin:0}
.triptych{display:grid;grid-template-columns:repeat(3,1fr);margin-top:42px;border:1px solid var(--ink)}.role{padding:34px;border-right:1px solid var(--ink);min-height:315px}.role:last-child{border:0}.role .label{display:inline-block;background:var(--plum);color:white;padding:5px 9px;font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700}.role h3{font-family:var(--display);font-size:2.1rem;margin:28px 0 12px}.role p{color:var(--muted)}
.contrast{background:var(--cream)}.two{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:40px}.panel{background:var(--paper);border:1px solid var(--ink);padding:32px}.panel.bad{box-shadow:8px 8px 0 var(--rose)}.panel.good{box-shadow:8px 8px 0 var(--gold)}.panel h3{font-family:var(--display);font-size:2rem;margin:0 0 18px}.check{list-style:none;padding:0;margin:0}.check li{padding:10px 0;border-bottom:1px solid var(--line)}.check li:before{content:'×';color:var(--red);font-weight:700;margin-right:12px}.good .check li:before{content:'✓';color:var(--plum)}
.uses{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:40px}.use{border:1px solid var(--line);padding:25px;background:white}.use strong{display:block;font-family:var(--display);font-size:1.35rem;margin-bottom:7px}.use p{margin:0;color:var(--muted);font-size:.91rem}
.visual-story{padding:0;background:var(--paper)}.visual-story.reverse{background:var(--cream)}.visual-grid{display:grid;grid-template-columns:1.25fr .75fr;align-items:stretch;min-height:560px}.visual-story.reverse .visual-grid{grid-template-columns:.75fr 1.25fr}.visual-story.reverse figure{order:2}.visual-story figure{margin:0;position:relative;overflow:hidden;min-height:560px}.visual-story figure:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,transparent 48%,rgba(23,19,22,.86) 100%)}.visual-story img{width:100%;height:100%;object-fit:cover;display:block}.visual-story figcaption{position:absolute;z-index:2;left:28px;right:28px;bottom:26px;color:white}.visual-story figcaption span{display:block;color:var(--gold-soft);font-size:.7rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase}.visual-story figcaption strong{display:block;font-family:var(--display);font-size:clamp(1.4rem,2.4vw,2.15rem);line-height:1.1;max-width:650px}.visual-copy{padding:56px;display:flex;flex-direction:column;justify-content:center;border-left:1px solid var(--ink)}.visual-story.reverse .visual-copy{border-left:0;border-right:1px solid var(--ink)}.visual-copy h2{font-size:clamp(2.35rem,4.2vw,4.1rem)}.visual-copy p{font-size:1.08rem;color:var(--muted);max-width:500px}
.offer{background:var(--plum-dark);color:white}.offer-card{display:grid;grid-template-columns:1.1fr .9fr;border:1px solid var(--gold)}.offer-copy{padding:56px;color:white}.offer-copy .lede{color:white}.offer-copy .kicker{color:var(--gold-soft)}.price-side{background:var(--paper);color:var(--ink);padding:56px;display:flex;flex-direction:column;justify-content:center}.price{font-family:var(--display);font-size:clamp(3rem,5vw,5.2rem);line-height:.9;margin:10px 0 18px}.price small{font-family:var(--body);font-size:.85rem;letter-spacing:.08em;text-transform:uppercase}.scarcity{border:1px solid var(--gold);padding:15px;margin:20px 0;font-weight:700;background:rgba(202,163,75,.08)}
.path-section{background:var(--cream)}.path-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:38px}.path-card{background:var(--paper);border:1px solid var(--ink);padding:34px;display:flex;flex-direction:column;align-items:flex-start}.path-card.featured{box-shadow:9px 9px 0 var(--gold)}.path-tag{display:inline-block;background:var(--ink);color:white;padding:6px 9px;font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;font-weight:700}.path-card.featured .path-tag{background:var(--plum)}.path-card h3{font-family:var(--display);font-size:2.65rem;margin:22px 0 6px}.path-for{font-size:1.05rem;font-weight:700;min-height:58px}.path-card ul{padding-left:20px;margin:8px 0 24px}.path-card li{margin:8px 0}.path-price{border-top:1px solid var(--line);width:100%;padding:19px 0 22px;margin-top:auto}.path-price strong,.path-price span{display:block}.path-price strong{font-family:var(--display);font-size:1.85rem}.path-price span{color:var(--muted);font-size:.88rem}.path-note{margin:30px 0 0;padding:18px 22px;border-left:5px solid var(--gold);background:white;font-size:1.02rem}.price-link{display:block;margin-top:20px;color:var(--plum);font-weight:700}.studio-clarifier{background:var(--gold);padding:58px 0}.clarifier-grid{display:grid;grid-template-columns:1fr 1fr;gap:55px;align-items:center}.clarifier-grid h2{font-size:clamp(2.25rem,4vw,3.8rem);margin-bottom:0}.clarifier-grid p{font-size:1.08rem}.clarifier-grid a{font-weight:700}
.faq{max-width:900px}.faq details{border-top:1px solid var(--ink);padding:21px 0}.faq details:last-child{border-bottom:1px solid var(--ink)}.faq summary{cursor:pointer;font-weight:700;font-size:1.05rem}.faq p{color:var(--muted);max-width:760px}.final{text-align:center;background:var(--gold);border-bottom:0}.final h2{max-width:900px;margin:0 auto 25px}.final p{max-width:700px;margin:0 auto 28px;font-size:1.1rem}.footer{padding:34px 0;background:var(--ink);color:white}.footerin{display:flex;justify-content:space-between;gap:25px;font-size:.78rem;color:#b9adb3}.footer a{color:white}
/* Feature carousel — what runs once it is built (both sales pages) */
.features{background:var(--cream)}.brands{background:var(--paper)}.brands .feature .media{aspect-ratio:16/11}.brands .feature strong{font-size:1.25rem}.features .lede{margin-bottom:10px}.carousel{position:relative;margin-top:34px}.carousel .track{display:grid;grid-auto-flow:column;grid-auto-columns:calc((100% - 36px)/3);gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;scrollbar-width:none;padding-bottom:6px}.carousel .track::-webkit-scrollbar{display:none}.feature{scroll-snap-align:start;background:#fff;border:1px solid var(--ink);display:flex;flex-direction:column;min-width:0}.feature .media{position:relative;aspect-ratio:16/10;background:var(--ink);overflow:hidden;border-bottom:1px solid var(--ink)}.feature .media img,.feature .media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top}.feature.phone .media{background:linear-gradient(160deg,var(--plum-dark),var(--ink))}.feature.phone .media img,.feature.phone .media video{inset:auto;top:12px;left:50%;transform:translateX(-50%);height:215%;width:auto;object-fit:fill;border-radius:14px 14px 0 0;border:3px solid rgba(255,255,255,.18);border-bottom:0;box-shadow:0 10px 30px rgba(0,0,0,.35)}.feature .media video{opacity:0;transition:opacity .3s}.feature.has-video .media video{opacity:1}.feature .body{padding:18px 20px 22px}.feature .n{display:inline-block;font-size:.7rem;font-weight:700;letter-spacing:.14em;color:var(--plum);margin-bottom:8px}.feature strong{display:block;font-family:var(--display);font-size:1.35rem;line-height:1.15;margin-bottom:8px}.feature p{margin:0;color:var(--muted);font-size:.92rem}
.car-btn{position:absolute;top:calc(31% - 22px);z-index:2;width:44px;height:44px;border-radius:50%;border:1px solid var(--ink);background:var(--paper);color:var(--ink);font-size:1.1rem;cursor:pointer;display:grid;place-items:center;box-shadow:0 6px 18px rgba(23,19,22,.15)}.car-btn:hover{background:var(--ink);color:#fff}.car-btn.prev{left:-22px}.car-btn.next{right:-22px}.dots{display:flex;gap:8px;justify-content:center;margin-top:18px}.dots button{width:10px;height:10px;border-radius:50%;border:1px solid var(--ink);background:transparent;padding:0;cursor:pointer}.dots button.on{background:var(--plum);border-color:var(--plum)}
@media(max-width:1000px) and (min-width:851px){.carousel .track{grid-auto-columns:calc((100% - 18px)/2)}}@media(max-width:850px){.carousel .track{grid-auto-columns:86%}.car-btn.prev{left:-6px}.car-btn.next{right:-6px}}
/* Built for every service business — Handled Studio */
.industries-section{background:var(--paper)}.industries{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:40px}.industry{border:1px solid var(--line);padding:22px;background:#fff;border-top:3px solid var(--gold)}.industry strong{display:block;font-family:var(--display);font-size:1.3rem;margin-bottom:7px}.industry p{margin:0;color:var(--muted);font-size:.9rem}
@media(max-width:850px){.industries{grid-template-columns:1fr}}
/* More from The Lindsey Effect™ — the same three cards as the other Lindsey Effect sales pages */
.more{background:var(--cream);border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);padding:78px 0;overflow-x:clip}.more h2{font-size:clamp(2.2rem,4.2vw,3.9rem);margin-bottom:0}.nudges{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:30px}.nudge{display:block;text-decoration:none;color:inherit;background:var(--white);border:1px solid var(--line);border-radius:14px;overflow:hidden;transition:transform .15s ease,box-shadow .15s ease}.nudge:hover{transform:translateY(-3px);box-shadow:0 14px 34px rgba(23,19,22,.12)}.nudge .cover{aspect-ratio:16/9;background:linear-gradient(160deg,var(--plum) 0%,var(--plum-dark) 100%);display:grid;place-items:center;position:relative}.nudge .cover img,.nudge .cover video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.nudge .cover span{color:#E3C76B;font-family:var(--display);font-size:1.5rem;text-align:center;padding:20px;line-height:1.2}.nudge .body{padding:18px 20px 22px}.nudge .body b{display:block;font-family:var(--display);font-size:1.3rem;color:var(--ink);margin-bottom:6px}.nudge .body p{font-size:.92rem;margin:0 0 10px;color:#41393e}.nudge .body em{font-style:normal;color:var(--plum);font-weight:700;font-size:.88rem}
@media(max-width:1000px) and (min-width:851px){.nudges{grid-template-columns:repeat(2,1fr)}}@media(max-width:850px){.nudges{grid-auto-flow:column;grid-auto-columns:78%;grid-template-columns:none;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px 0 18px;margin:26px 0 0}.nudges>*{scroll-snap-align:start}}
.mobilebar{display:none}.menu{display:none;background:none;border:0;font-size:1.35rem}
@media(max-width:850px){.navlinks{display:none}.menu{display:block}.hero-grid,.section-grid,.offer-card,.visual-grid,.visual-story.reverse .visual-grid,.path-grid,.clarifier-grid{grid-template-columns:1fr}.hero-copy{padding:65px 0}.hero-story{min-height:620px;border-left:0;border-top:1px solid var(--ink)}.visual-story.reverse figure{order:0}.visual-story figure{min-height:520px}.visual-copy,.visual-story.reverse .visual-copy{padding:44px 30px;border:0;border-top:1px solid var(--ink)}.path-for{min-height:0}.stripe-in{grid-template-columns:1fr}.stripe span{border-right:0;border-bottom:1px solid rgba(23,19,22,.22)}.flow{grid-template-columns:1fr 1fr}.flow-card:nth-child(2n){border-right:0}.flow-card:nth-child(n+3){border-top:1px solid #6b6066}.triptych,.uses{grid-template-columns:1fr}.role{border-right:0;border-bottom:1px solid var(--ink);min-height:0}.two{grid-template-columns:1fr}.offer-copy,.price-side{padding:38px}.mobilebar{display:flex;position:fixed;bottom:0;left:0;right:0;z-index:90;background:var(--paper);border-top:1px solid var(--ink);padding:10px 14px}.mobilebar .btn{width:100%}.footer{padding-bottom:90px}}
@media(max-width:520px){.wrap{width:min(100% - 28px,1180px)}.navin{min-height:72px}.tle-mark{font-size:1.08rem}.brand-star{font-size:.8rem}.brand-lockup{gap:7px}.brand-lockup img{width:105px;height:34px}.hero h1{font-size:3.6rem}.hero-copy{padding:50px 0}.hero-story{min-height:570px}.hero-story video{object-position:53% center}.story-label,.story-steps{left:16px;right:16px}.story-label{top:16px}.story-steps{bottom:16px}.visual-story figure{min-height:440px}.visual-copy{padding:38px 20px}section{padding:70px 0}.visual-story{padding:0}.flow{grid-template-columns:1fr}.flow-card{border-right:0!important;border-top:1px solid #6b6066!important}.flow-card:first-child{border-top:0!important}.big-quote{font-size:2.15rem}.offer-copy,.price-side{padding:30px 23px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.hero-story video{display:none}.hero-story{background:url('assets/handled-hero-complete.png') center/cover no-repeat}.story-step{animation:none}}
.stack-card strong{margin-bottom:5px}.stack-card span{display:block;line-height:1.45}
@media(prefers-reduced-motion:reduce){.studio-story{background-image:url('assets/studio-choose.png')}}